Create Your Own AI Assistant: Meta Launches AI Studio Platform

Meta introduces the new AI Studio platform, allowing anyone to easily create, share and explore AI assistants without technical background. From cooking guidance to travel advice, creators can even build personalized AI avatars to interact with fans.

AI Studio: Everyone Can Be an AI Creator

On July 29, 2024, Meta launched the AI Studio platform in the United States, providing users with a new space to create, share, and explore AI assistants. Built on the Llama 3.1 model, the platform allows anyone to easily create AI characters, and creators can even build AI avatars to reach more fans.

Create Custom AI Characters Based on Interests

Users can create AI characters through ai.meta.com/ai-studio or the Instagram app. The platform offers various prompt templates, or you can design from scratch, creating AIs that teach cooking, help with Instagram captions, generate fun memes, and more. You can set your AI for private use, share it with fans and friends, or make it public on Instagram, Messenger, WhatsApp, and web platforms for others to explore and chat with.

Steps to create an AI character:

1. Visit ai.meta.com/ai-studio or open a new message in Instagram
2. Click “Create an AI chat”
3. Customize the AI character’s name, personality, tone, avatar, and tagline
4. Refer to Meta’s expert guide for more tips on creating vivid AI characters

Featured AI Character Examples

1. Eat Like You Live There!: Created by celebrity chef Marc Murphy, providing personalized advice to help travelers immerse in local food culture.
2. What Lens Bro: An AI designed by photographer Angel Barclay, guiding users on how to choose the perfect lens for shooting.
3. Flip Pawsitive Affirmation Dog: An AI dog created by actor and pet advocate Rocky Kanaka, offering tailored positive encouragement.
4. Sammy The Stress Ball: An AI created by meme creator Assistants vs. Agents, helping you get through stressful workdays.

Creator-Exclusive AI: Reaching More Fans

AI Studio allows Instagram creators to set up AI avatars to quickly answer common DM questions and story replies. Creator AIs can share personal information, favorite brand links, or past videos, helping creators reach more people while fans get faster responses.

Creators can customize their AI based on Instagram content, topics to avoid, and links they want to share. Through a professional dashboard in the Instagram app, creators can turn the auto-reply feature on or off, and even decide who the AI responds to. Responses from creator AIs are clearly labeled to ensure full transparency for fans.

Creators who have already created personal AIs include Chris Ashley, Violet Benson, Don Allen, and Kane Kallaway. Users can interact with these AIs by tapping the message button with an icon on these creators’ Instagram profiles on mobile.

Safe and Responsible Use

Meta has established relevant policies and safeguards to ensure people use AI safely while keeping AI chats fun and useful.

Conclusion

AI Studio marks an important step for Meta in democratizing AI, allowing everyone to unleash their creative potential with AI. This is just the beginning, with more exciting developments to come.

Learn more about AI Studio